BRANDING & MARKETING ENGAGEMENT

Rsg profile raising campaign

I had the opportunity to work with Refugee Support Group, a Reading based charity that supports people seeking sanctuary. They were looking for new ways to raise awareness of their updated name and strengthen their visibility with statutory funders. I was selected alongside another designer to help shape that communication.

We created six social media posts and a short animation that highlighted the impact of their services and encouraged further support from partner organisations. The project pushed me to grow creatively as I explored videography, photography and illustration. This experience also allowed me to learn how to navigate professional relationships within the circle of design.

Read more about this Real Job

I had the opportunity to work with Refugee Support Group, a Reading based charity that supports people seeking sanctuary. They were looking for new ways to raise awareness of their updated name and strengthen their visibility with statutory funders. I was selected alongside another designer to help shape that communication.

As part of a collaborative project, six social media posts and a short animation were developed to highlight the impact of the organisation's services and encourage continued support from partner organisations. The project pushed me to grow creatively as I explored videography, photography and illustration. This experience also allowed me to learn how to navigate professional relationships within the circle of design.

Read more about this Real Job

Colourful bowl of nutritious vegetables
Fresh prepared vegetable meal on a board
Colourful bowl of nutritious vegetables
Fresh prepared vegetable meal on a board

Research

Before the ideation process began, we underwent a period of research. This included researching RSG as a charity; their goals, audience, identity, but also researching how other successful non-profit organisations promoted themselves on social media. We looked to charities such as Amnesty International, World Relief and Refugee Action to analyse what the norms were within this sector. We also spent time analysing how RSG represented themselves within their platforms; reading through the contents of their website, Instagram and Facebook. Through this research we discovered that RSG’s social media posts lack cohesiveness due to inconsistent representation of their brand guidelines.

Colourful bowl of nutritious vegetables
Fresh prepared vegetable meal on a board
Colourful bowl of nutritious vegetables
Fresh prepared vegetable meal on a board

Research

Before the ideation process began, we underwent a period of research. This included researching RSG as a charity; their goals, audience, identity, but also researching how other successful non-profit organisations promoted themselves on social media. We looked to charities such as Amnesty International, World Relief and Refugee Action to analyse what the norms were within this sector. We also spent time analysing how RSG represented themselves within their platforms; reading through the contents of their website, Instagram and Facebook. Through this research we discovered that RSG’s social media posts lack cohesiveness due to inconsistent representation of their brand guidelines.

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