I worked on an event‑branding brief in collaboration with Project Everyone, an organisation dedicated to raising awareness of the Global Goals. My focus was Goal 4: Quality Education. For the campaign, I created a poster, a social‑media asset, and a four‑page DL leaflet. Each piece was designed using a unified colour palette and typography system to ensure a strong, consistent visual identity across all touchpoints.
My campaign poster was selected as one of the standout pieces from the brief, which led to it being displayed at large scale in the University of Reading library. Also, I had the honour of working with Global Goals personally after my poster was selected to be shared on the Global Goals Instagram. This was an incredible opportunity to design work which brought recognition to important issues in society. Following this post, I was invited to take part in a promotional video, sharing insights into how the project was delivered and exploring some of the key goals that form part of the Global Goals programme.
outcome
I created a campaign that effectively communicates Goal 4: ‘Quality Education’ through a simple yet impactful visual approach. The repeated message, ‘Without education things make less sense’, acts as a consistent thread across all assets, reinforcing the campaign’s purpose. Through the use of bold typography, a unified colour palette, and a strong focus on communication through type, the campaign demonstrates my understanding of creating clear and engaging design outcomes.
