CHARITY BRANDING CAMPAIGN

Recallr app prototype

Recallr app prototype

Research


I set out to reimagine the I Am album cover to better reflect Earth, Wind & Fire’s vibrant, soulful identity and uplifting sound. My research focused on the band’s use of symbolism, colour, and Afrofuturist-inspired visuals, alongside analysing how their music conveys energy and positivity. I explored how warm tones like orange and yellow are often associated with vitality and joy, while also looking at experimental colour palettes used in expressive album artwork.


Development


After experimenting with different ideas, I used generative AI tools to create visuals based on specific colour directions, combining warm oranges and yellows to reflect positivity. I also introduced bright pinks and greens to communicate a bold and expressive style. To push the concept further, I prompted AI to visualise ideas like “multifaceted” and “exuberant,” leading to a cubist-inspired design approach. By inputting imagery of the band and refining outputs in editing software, I explored a range of compositions and layouts, each creating different focal points but still in keeping with the album’s energetic identity.


Through this process, I also recognised the importance of generative visuals as tools within the design process, helping to quickly explore ideas and improve concepts.

Research


I set out to reimagine the I Am album cover to better reflect Earth, Wind & Fire’s vibrant, soulful identity and uplifting sound. My research focused on the band’s use of symbolism, colour, and Afrofuturist-inspired visuals, alongside analysing how their music conveys energy and positivity. I explored how warm tones like orange and yellow are often associated with vitality and joy, while also looking at experimental colour palettes used in expressive album artwork.


Development


After experimenting with different ideas, I used generative AI tools to create visuals based on specific colour directions, combining warm oranges and yellows to reflect positivity. I also introduced bright pinks and greens to communicate a bold and expressive style. To push the concept further, I prompted AI to visualise ideas like “multifaceted” and “exuberant,” leading to a cubist-inspired design approach. By inputting imagery of the band and refining outputs in editing software, I explored a range of compositions and layouts, each creating different focal points but still in keeping with the album’s energetic identity.


Through this process, I also recognised the importance of generative visuals as tools within the design process, helping to quickly explore ideas and improve concepts.

RECALLR PROTOTYPE

RSG PROFILE RAISING CAMPAIGN

Process

The development of Recallr was driven by a user-centred design process, beginning with in-depth user insight interviews with individuals who have family members living with Alzheimer’s. Alongside this, I conducted a competitor analysis of existing memory and health apps. This involved evaluating their strengths and weaknesses.


Research Impact

My research had a clear impact on Recallr’s final design. Through interviews with people who have family members with Alzheimer’s and looking at existing apps, I found that most tools focus on basic reminders but lack motivation and meaningful engagement.

This led me to focus on helping users stay consistent and see their progress. Recallr includes a stats page that shows activity over time, encouraging continued use and highlighting small wins.

See below for a document of my full process.


Outcome

Recallr successfully engages users through connecting their personal photos and music and embedding these into features. The well-designed interface guides users naturally without instructions and helps users have an experience without any disruptions. The UI design uses colours which are known to be connected to brain engagement. These colours are used consistently throughout the app, within progress bars, illustrations and the main icon (brain maze). The app puts a focal point on congratulating users on their successes within the app and suggesting ways to improve their memory engagement.







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