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Eleven Eleven is tailored to women who enjoy being in bed by 11pm and prefer spending their money on delicious food, activities and bars with a lively atmosphere over clubbing all night. The magazine content emphasises the idea that all the fun can happen before the clock strikes 11.
The target audience is women in their 20s and 30s because, after discussing with friends and female family members in that age group they mentioned how much they love sleep and early nights, as well as enjoying socialising.
