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I created an independent art magazine,Eleven Eleven, a magazine tailored to women who love calling it a night by 11pm and prefer spending their money on great food, memorable activities, and lively bars rather than staying out clubbing until sunrise. Each issue is shaped by a different season, shifting the mood and content while holding onto one core belief: all the best fun can happen well before the clock strikes eleven.
The target audience is women in their 20s and 30s because, after discussing with friends and female family members in that age group they mentioned how much they love sleep and early nights, as well as enjoying socialising.
