Research
Before the ideation process began, we underwent a period of research. This included researching RSG as a charity; their goals, audience, identity, but also researching how other successful non-profit organisations promoted themselves on social media. We looked to charities such as Amnesty International, World Relief and Refugee Action to analyse what the norms were within this sector. We also spent time analysing how RSG represented themselves within their platforms; reading through the contents of their website, Instagram and Facebook. Through this research we discovered that RSG’s social media posts lack cohesiveness due to inconsistent representation of their brand guidelines.
outcome
This real job started off with a hurdle, however overcoming that initial hurdle lead to real assets in our design careers. We flourished both within our team and our relationship with RSG. Meeting with the Reading strikers and café owners of RSG’s coffee bank scheme was an honourable experience, generating a personal connection with our audience. This rapport between ourselves and RSG lead to a closer alignment between our designs and their goals. This job enabled me to push the boundaries of my design skills, branching out into areas outside of my comfort zone such as videography and photography. When approaching this Real Job, RSG’s penultimate goal was to raise awareness of their new name and receive more funding from statutory sector organisations. Tackling this goal from the perspective of highlighting their services means that statutory organisations will recognise the charitable work they do and thus feel more inclined to donate.
